B2B mobile applications are changing the landscape of business communication, one app at a time. And while consumer apps can rely on gimmick and humor, a B2B app is focused on improving collaboration, delivering an enhanced experience, adding value to the customer and streamlining team communication.
One prime example of a B2B app changing how businesses communicate is Slack, a cloud-based communication tool aimed at businesses that brings instant messaging and collaboration to the workplace. Though seemingly a simple chat app, Slack’s channels help employees focus by allowing them to separate messages, discussions, shared folders and notifications by purpose, department or topic.
Three million people use Slack every single day and Slack users say that they see an average of 48.6 percent reduction in email while increasing overall productivity by 32.4 percent. Google Drive, another B2B app, is also used by millions. Allowing users to store files in the cloud and access and share them across devices, Google Drive has made companies cross-platform communications much easier.
Though these two examples are the big fish in business communication now, there was a time when businesses and its employees didn’t think they needed another way to communicate among themselves. After all, wasn’t traditional email enough? It turns out it wasn’t and launching a mobile app in a field you might not conventionally expect a need for one is quickly happening among a myriad of industries today.
As technology continues to evolve at a rapid pace, more and more companies are recognizing that a mobile app might be in its future. A B2B mobile app can be the right choice for businesses across a wide variety of industries, even those you might not predict. Here are a few examples where a mobile app might be the right choice:
The insurance industry is complex and involves a large number of players so to speak. From carriers to agents to brokers and insurance companies and its clients themselves, a mobile application can help address the unique challenges faced by this industry.
Whether it’s an app that helps sales representatives display their offerings to prospective customers, complete policy applications, manage information and client profiles or an app that provides a comparison between insurance profiles for clients to choose from, the possibilities are endless. In today’s interconnected world, having the ability to manage your insurance needs from your mobile phone is a must.
At first glance, the trucking industry might not seem like a natural fit for a mobile app. On the contrary, the trucking industry has begun to embrace mobile technology to manage and streamline its operations. Increased regulation and demanding customers has inspired this traditional industry to adopt new technologies.
An app can help the inefficiencies of reporting hours of service for drivers by simplifying and digitizing the logging system. Or an app can tackle vehicle to vehicle communication and increase full efficiency and safety. A supply chain optimization app can help track assets, keep deliveries on schedule, optimize routes and much more. As you can see, there are numerous applications for a mobile app in the trucking industry and businesses are quickly recognizing and filling this demand.
Utilities doesn’t exactly scream mobile app on the surface, but if you take a closer look you’ll recognize the numerous ways a mobile app can aid this industry. Our depleting natural resources require a closer examination of the resources we use. Water usage would be an example where a mobile application from a water utility can help customers track and monitor water usage, both from an environmental and economic standpoint.
This model can be applied to other utilities as well such as electricity and gas. The application can also suggest ideal usage times based on average consumption in a neighborhood, providing guidance to customers.
A mobile app can also help with the safety elements of utility work. A company may use a mobile app for asset inspection, providing engineers with an updated 3D view of pipelines, highlighting important zones and critical points. Engineers could add notes and comments about any safety concerns that would automatically send alerts and prevent any dangerous situations from occurring.
The world is changing but manufacturing companies continue to operate with outdated technology. With ever-increasing competition, incorporating newer technologies into the manufacturing process can present valuable benefits to a business operation.
One use of a mobile app in the manufacturing industry would be tracking the lifecycle of a job from beginning to end to manage workflow and efficiency. This can save businesses money by highlighting each step of the process and helping prevent errors and the need for re-ordering expensive new materials. Another app possibility can be tracking employee visibility with logging and GPS information. This can help managers oversee operations more closely and assist with decision-making.
The healthcare industry is one industry where mobile apps have quickly become favored. Just as complex and interesting as the field itself, a mobile app in the healthcare industry has a large amount of possibilities. A practice or hospital can digitize the health records and procedures of its patients and create a much more streamlined and efficient health care visit for patients.
An app might allow patients to make appointments, access medical records, track lab results and more all with the touch of a mobile phone screen. A hospital or large practice might decide to create a patient engagement and education app that provides hospitals (or practices) the ability to deliver educational content to its patients. This could be a video tour of a hospital, information about their care team, and even an ability to video chat from remote locations. Mobile apps in the healthcare field can have a limitless amount of operations.
As you can see, even industries that might not be conventionally seen as a natural fit for a mobile app can utilize one and its many benefits. Embracing new technology and applying it for your business can help you save money, streamline operations, increase efficiency and much more.